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Programmatic Advertising

What Is It and Why Should You Care?

Programmatic ad buying has changed the face of online advertising. The “Programmatic” method typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It helps automate the fast paced decision-making process of media buying by targeting specific audiences and demographics.

Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and television streaming apps. It’s using machines to buy ads, essentially.

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While the traditional way of thinking is you can’t beat the human touch, you’re actually saving tons of money allowing AI to process the data and make a quick micro second decision. Programmatic is all about efficiency and smarter thinking towards where your ad lands an impression.  Using programmatic allows us to buy guaranteed impressions on websites which in turn assures you that your advertisement is going to be seen.  Once again, the beauty about this is we choose where and when. So as long as we stick to the target audience we know we are being effective in our campaign.

While Programmatic has been around for some years now it is definitely safe to say this form of advertising will not be going anywhere anytime soon.  The biggest agencies and companies in the world rely on Programmatic as a premier choice in landing their advertisements on reputable websites where the most eyes will see their content.  

Is Programmatic the Future of Advertising?

Advertising goes far beyond "plug in and play" within Google or Facebook.

Use an agency with the available leverage of this technology and knowledge to push your company to the right audience while generating smarter money.

Find Out How You Can Use This To Grow Sales

the devision, marketing, powerhouse, digital, programmatic, advertising, seo, search engine, search engine optimization, devision marketing, google advertising, lead generation,