What Is It and Why Should You Care?
Programmatic ad buying has changed the face of online advertising. The “Programmatic” method typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It helps automate the fast paced decision-making process of media buying by targeting specific audiences and demographics.
Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and television streaming apps. It’s using machines to buy ads, essentially.